Capella PR hosted a two-day drop-in workshop at the Shepherdess Cafe for their client Dot UK. The idea of the event was to encourage small businesses such as builders and tradesmen to set up a new .uk domain using the experts on hand. The cafe was re-branded the Bacon and Web Cafe, because people would come in and get a free bacon sandwich and a website before they leave. With it being a PR shoot, photos were taken with the express purpose of getting into the press and generating interest in Capella’s client.
