Clean white backgrounds are great for showcasing your products, but adding a bit of colour or using a textured background can add something extra.

Packshot

This type of photography is all about showing nothing but the product. Clean white (or sometimes black) background, very formulaic and very effective.

Lifestyle

These shoots are a bit more colourful. They can show products in their natural habitat (drinks on a bar etc) or have unusual angles, detail shots or extra creativity sprinkled on.